ROLE OF SOCIAL MEDIA INFLUENCERS IN BRAND PROMOTION FOR FASHION
The research investigates the link between digital media and the social media influencers who are responsible for curating content, which is consumed by a large number of audiences. The rise of the digital world has led to many endorsements practiced by fashion brands in context to these bloggers on Instagram. It also leads us to the audience who are highly inspired by these influencers in buying a product, however lacks knowledge. This paper gives you an in-depth knowledge of the inside world of how these brands tackle with the influencers.
The paper sheds light on the role of Plagiarism in fashion and the importance of taking responsibility for one’s actions. The paper is based on the real- time observations and experience keeping Plagiarism in one hand and social media influencers in other.
Key words: Digital media, Social Media Influencers, Comic Book, Social Media, Blogging, Micro blogging, illustrations, Digital world, Internet, Online, Offline, Bloggers, Brand, Promotion
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DESIGN BRIEF:
The discussions, findings and conclusion all comes into one agenda, which is to establish a communication strategy between Social media influencers and their consumers. The primary findings tell that people are not aware of the paid collaborations done by these influencers and they cannot recognise it every time they come across a post. They don’t rely on the product reviews done by these bloggers over Social media as they think that its not reliable enough. Its to educate them about the paid collaborations endorsed by these influencers in order to sell a product.
From the derived conclusion, the design brief points at the possibility of creating a comic book about the inside story of a social media bloggers life. The book would be having hand-drawn digital illustrations along with a story line, which would be in context to social media blogging and plagiarism. It enables people to dwell in the topic at a closer level and in an interactive manner. Thus, a comic book was chosen to in order to communicate it.
Concept, plot, screenplay, visual research, storyboard, illustrations and design by Shirin Rajput
